We are committed to ensuring that our consumer products do not cause any microplastics to enter the environment. We understand microplastics to refer to solid, insoluble plastic particles that are five millimeters or smaller and are not biodegradable. These can enter rivers and oceans via wastewater and accumulate there permanently.
As a first and important steps, we do not use any "microbeads" in our Detergents products worldwide.
In a second step, we have already started eliminating opacifiers - made from solid synthetic plastics and used for aesthetic reasons mainly- from our consumer products. From 2020 onwards, we will only use natural or biodegradable opacifiers in our consumer products worldwide.
To prevent improper disposal of our plastic product packaging from contributing to ocean pollution, we are striving for a closed-loop economy for plastics that is similar to existing systems for paper and waste paper. We will continue to increase the recyclability of our packaging, while also increasing the percentage of recycled material in our packaging.